{"id":1598,"date":"2018-08-29T15:09:13","date_gmt":"2018-08-29T20:09:13","guid":{"rendered":"https:\/\/www.maryfisherdesign.com\/?p=1598"},"modified":"2022-08-22T14:36:07","modified_gmt":"2022-08-22T19:36:07","slug":"be-ready-for-super-fast-mobile-websites-with-amp","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/be-ready-for-super-fast-mobile-websites-with-amp\/","title":{"rendered":"Be ready for super fast mobile websites with AMP!"},"content":{"rendered":"

While you are surfing from your smartphone, have you noticed on the Google results page a new\u00a0thunderbolt icon<\/strong> next to a website? That means that website is AMP website-compatible and this is the new “thing” from Google.<\/strong><\/p>\n

<\/p>\n

AMP stands for Accelerated Mobile Page <\/strong>and it’s a project launched by Google few years ago to speed up website<\/strong>\u00a0on mobile devices. According experts if a page takes more of 3 seconds to load, the user will leave your site.\u00a0With AMP compatible sites, your site will take a fraction of a second.<\/p>\n

\"searching

Mary Fisher Design from a phone, notice the thunderbolt icon.<\/p><\/div>\n

Let’s try a test!<\/h2>\n

You need to use your smartphone,<\/strong> because AMP works only on mobile devices and try search on google “mary fisher design<\/a>“,<\/strong> the first result will be probably our website. First, you notice the thunderbolt icon, now click on it. How long did it take to open the site…Half second?<\/p>\n

Now<\/strong>, try going directly to our site entering the full url\u00a0https:\/\/www.fisherdesignandadvertising.com\/<\/a> (not using google search). Even though we have a cool responsive design optimized for mobile phones, it will probably be much slower to open. So, what you think?\u00a0<\/strong><\/p>\n

How an AMP site works?<\/h2>\n

An AMP website is reformatted to use special AMP tags, similar but different from regular HTML. Google now will take these new pages and embed into Google itself.\u00a0 The page will load super fast because you haven’t left Google at all! That’s the trick.<\/strong><\/p>\n

Is AMP compatible for every website?<\/h2>\n
\"JOI

JOI already use AMP. We converted this website last year<\/p><\/div>\n

Well, yes, but it can be very hard to program a website that doesn’t use WordPress. For WordPress there are plugin to convert the site into this new system quite easily. However, this new language is very basic and doesn’t allow complex script, so most of the fancy things, animation, special effects can’t be used. In addition, if your website live off banners or affiliate banners they may not work properly.<\/p>\n

What are the PROS of having an AMP site?<\/h2>\n