{"id":2427,"date":"2019-08-25T18:23:07","date_gmt":"2019-08-25T23:23:07","guid":{"rendered":"https:\/\/www.maryfisherdesign.com\/?p=2427"},"modified":"2024-02-28T11:57:08","modified_gmt":"2024-02-28T16:57:08","slug":"2019-search-engine-optimization-seo-checklist","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/2019-search-engine-optimization-seo-checklist\/","title":{"rendered":"2019 Search Engine Optimization (SEO) Checklist"},"content":{"rendered":"\n<p>These are the tips the SEO pros use to raise their website rankings. If you want your website to bring you more business, schedule a no-cost consultation with Fisher Design to see what we can do for you.<\/p>\n\n\n\n<p>2019 Search Engine Optimization (SEO) Checklist<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Set up Google Analytics. www.analytics.google.com<\/li><li>Set up Google Tag Manager. Install tag on website.<\/li><li>Set up Google Search Console (previously known as Google Webmaster Tools).<\/li><li>Set up Bing Webmaster Tools.<\/li><li><a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\">Perform keyword research. https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/<\/a><\/li><li>Install Yoast to your WordPress Website.<\/li><li><a href=\"https:\/\/www.fisherdesignandadvertising.com\/mastering-metadata-2018-search-engine-optimization-update-metadata\/\">Metadata: Add keyword phrases into page title, meta description, H1 header and throughout copy. If your business is city specific, add the main cities in each.<\/a><\/li><li>Program keyword into URL, if possible.<\/li><li>Have only one H1 header per page. (This is the main headline)<\/li><li>Make sure you have at last 100 words per page; 500+ is best. Use keyword at least 3 times.<\/li><li>Optimize your site for audible search. Answer questions people may ask Alexa or Siri: who is the best\u2026<\/li><li>Use synonyms in your copy, for example, lawyer and attorney.<\/li><li>Add alt tags to all images.<\/li><li>Add photo captions with keywords to as many images as possible.<\/li><li>Name photos using good keywords.<\/li><li>Cross link your pages to other pages within your website, from SEO-rich anchor text. Cross link bulleted list of services from home to other pages.<\/li><li>Evaluate your competitor\u2019s ranking and back links. https:\/\/www.semrush.com\/features\/backlinks\/<\/li><li>Regularly update your website copy and blogs.<\/li><li>Contribute articles on other websites relevant to your business.<\/li><li>Check Google Search console for bad links, crawl errors or 302 redirect errors.<\/li><li>Make sure you don\u2019t have duplicate copy or duplicate meta data. Never duplicate copy from another website.<\/li><li>Make sure your website is mobile friendly<\/li><li>Make sure your site is ADA compliant. <a href=\"http:\/\/www.Wave.webaim.org\">www.Wave.webaim.org<\/a><\/li><li>Use Schema markup.<\/li><li><a href=\"https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/\">Check site\u2019s load speed on mobile and desktop versions.<\/a> https:\/\/www.thinkwithgoogle.com\/feature\/testmysite\/ and install caching software plug-in<\/li><li>Create sitemap and submit to Google and Bing.<\/li><li>Create robots.txt file and submit to Google console.<\/li><li>Make sure your site does not have noindex or nofollow codes on pages you want Google to see.<\/li><li>Set up as many social media channels as possible with links to your website.<\/li><li>Set up as many directories as possible with links to your website. Yext is good for this. For example: Yelp, White pages, Yellow pages, trade organizations like thejomm.com,<a href=\"http:\/\/myjaxchamber.com\"> Jacksonville Chamber of Commerce<\/a>, <a href=\"http:\/\/www.wbonfl.com\">Women Business Owners<\/a><\/li><li><a href=\"https:\/\/www.google.com\/maps\/place\/Fisher+Design++Advertising+in+Jacksonville\/@30.2849027,-81.6486975,17z\/data=!3m1!4b1!4m5!3m4!1s0x88e5b64aa4d52681:0x4781f4500c15bb35!8m2!3d30.2848981!4d-81.6465088\">Optimize your Google My Business Listing<\/a> and update often. Ask your clients to give you five star reviews and send them the link to do so. Would you mind leaving me a good review? (you will need a gmail account to do this)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>These are the tips the SEO pros use to raise their website rankings. If you want your website to bring you more business, schedule a no-cost consultation with Fisher Design to see what we can do for you. 2019 Search Engine Optimization (SEO) Checklist Set up Google Analytics. www.analytics.google.com Set up Google Tag Manager. Install&hellip;<\/p>\n","protected":false},"author":3,"featured_media":2429,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2282],"tags":[],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-web-design","category-2282","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2019 Search Engine Optimization (SEO) Checklist Jacksonville FL<\/title>\n<meta name=\"description\" content=\"Mary Fisher of Fisher Design in Jacksonville FL shares 31 step checklist for better search engine optimization\/higher Google rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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