{"id":29,"date":"2018-04-10T15:40:09","date_gmt":"2018-04-10T15:40:09","guid":{"rendered":"https:\/\/www.maryfisherdesign.com\/?page_id=29"},"modified":"2022-10-30T18:28:57","modified_gmt":"2022-10-30T23:28:57","slug":"effective-marketing","status":"publish","type":"page","link":"https:\/\/www.fisherdesignandadvertising.com\/services\/effective-marketing\/","title":{"rendered":"Cost-effective Marketing"},"content":{"rendered":"

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A well thought-out marketing campaign:<\/strong><\/span><\/h3>\n
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  • Produces sales leads<\/span><\/li>\n
  • Reduces selling costs and time<\/span><\/li>\n
  • Makes selling easier<\/span><\/li>\n
  • Enhances credibility with existing clients<\/span><\/li>\n
  • Introduces old clients to new products and services<\/span><\/li>\n
  • Increases employee morale<\/span><\/li>\n
  • Makes it easier to recruit good employees<\/span><\/li>\n
  • Intimidates and eliminates the competition<\/span><\/li>\n<\/ul>\n

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    ELEMENTS OF COST-EFFECTIVE MARKETING<\/h2><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” full_height=”yes” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1654891065742{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column parallax=”content-moving” parallax_image=”56255″ width=”1\/2″][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1648261389867{margin-right: 70px !important;padding-right: 70px !important;padding-left: -90px !important;}”][vc_empty_space height=”33″][vc_row_inner css=”.vc_custom_1648261122772{padding-left: 0px !important;}”][vc_column_inner width=”1\/4″][vc_single_image image=”56262″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    OBJECTIVE<\/h2><\/div><\/div>[vc_column_text]To generate new leads or generate awareness to existing customers.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56263″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    DISTINCTIVENESS<\/h2><\/div><\/div>[vc_column_text]The more distinctive your marketing is, the more memorable it will be.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56264″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    CONSISTENCY<\/h2><\/div><\/div>[vc_column_text]Uniformity in style and content, the new buzzword for this is \u201cBranding\u201d.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56265″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    FREQUENCY<\/h2><\/div><\/div>[vc_column_text]Many clients\u2019 memories are short-lived. The firms they remember are the ones that contacted them last, either through advertising or sales calls.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56266″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    MIX<\/h2><\/div><\/div>[vc_column_text]Promotional activities should be a marketing mix of advertising, public relations, networking.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56267″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    COST EFFICIENCY<\/h2><\/div><\/div>[vc_column_text]The focus of every promotional effort should not be on what works, but instead on what works best and is the most cost-efficient.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][vc_row_inner][vc_column_inner width=”1\/4″][vc_single_image image=”56268″ img_size=”full” alignment=”right”][\/vc_column_inner][vc_column_inner width=”3\/4″]
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    AND FINALLY<\/h2><\/div><\/div>[vc_column_text]When your marketing is frequent, consistent and cost-effective, it doesn\u2019t cost you money. It makes you money.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”11″][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1653324129906{margin-top: 0px !important;padding-top: 0px !important;background-image: url(https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/03\/CALLING-FISHER-AGENCY-1.jpg?id=56240) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/2″ css=”.vc_custom_1653324141473{padding-top: 55px !important;padding-bottom: 55px !important;}”]
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    WE SPECIALIZE IN<\/h2><\/div><\/div>[vc_column_text css=”.vc_custom_1653937213952{margin-top: 44px !important;margin-bottom: 44px !important;}”]<\/p>\n
    Fisher Agency specializes in Healthcare Marketing, Professional Services Marketing, Financial and Insurance Marketing, Business-to-Business Marketing, Corporate Real Estate Marketing, Commercial and Residential Building and Development and Transportation, Logistics, and franchises. If you are interested in growing your business, call a Jacksonville FL marketing firm that has been around for 33 years: 904-398-3699 x 1.\u00a0<\/span><\/div>\n

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