{"id":3614,"date":"2018-05-19T15:37:00","date_gmt":"2018-05-19T20:37:00","guid":{"rendered":"https:\/\/www.maryfisherdesign.com\/?p=3614"},"modified":"2022-08-22T14:36:26","modified_gmt":"2022-08-22T19:36:26","slug":"facebook-marketing-panic-of-2018-why-no-one-sees-my-business-posts","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/facebook-marketing-panic-of-2018-why-no-one-sees-my-business-posts\/","title":{"rendered":"Facebook Marketing Panic of 2018: Why No One Sees My Business Posts"},"content":{"rendered":"\n<p>The recent Facebook algorithm changed how its News Feed prioritizes content. On January 12, 2018,&nbsp;<strong>Mark Zuckerberg<\/strong> announced that users should <em><strong>\u201cexpect to see more from friends, family, and groups\u201d and less from \u201cbusinesses, brands, and media\u201d<\/strong><\/em>. This obviously has a lot of businesses that were focusing on Facebook posting in a panic. Organic reach on Facebook business accounts has declined since the new algorithm rolled out. Currently only 2-5% of your business Facebook \u201clikes\u201d see your business posts. The resulting change we are seeing is a shift from organic Facebook posting to paid Facebook ad campaigns. Ad prices have increased. But Return on Investment (ROI) remains high with Facebook. Facebook advertising has become more complicated. In fact, Facebook can turn down the ad you designed for a number of reasons. Facebook has started running ads in Messenger.<\/p>\n\n\n\n<p><strong>Facebook marketers have to adapt to this shift.<\/strong><\/p>\n\n\n\n<p>The Facebook News Feed update <em><strong>\u201cwill also prioritize posts that spark conversations and meaningful interactions between people.\u201d<\/strong> <\/em>We all want to know what <em>\u201cmeaningful interaction\u201d<\/em> means? Here\u2019s a list of interactions we think the updated News Feed algorithm would mark as meaningful:<\/p>\n\n\n\n<p>\u2022 A page with posts that get a number of responses<\/p>\n\n\n\n<p>\u2022 People commenting on or interacting with a page\u2019s<em> live<\/em> video<\/p>\n\n\n\n<p>\u2022 People responding to page posts shared through Messenger<\/p>\n\n\n\n<p>\u2022 Any interactions that people have with a page post that has been <em>shared.<\/em><\/p>\n\n\n\n<p><strong>In fact, videos and Live videos are ranking higher organically.<\/strong> And make sure the video has a caption.<\/p>\n\n\n\n<p><strong>Focus on posts with a question or evoke emotion<\/strong>. Ask people to comment and share the posts.<\/p>\n\n\n\n<p><strong>Original content posted on Facebook, not being shared from a blog will rank better.<\/strong><\/p>\n\n\n\n<p>Ramp up your Facebook advertising efforts on top of the organic posting. Finally, keep your focus where it should be: on cost-effective, smart Facebook ad campaigns that will reach your focused audience more than organic posts could ever before.<\/p>\n\n\n\n<p>Don\u2019t panic. Either hire a professional to help you with a focused Facebook campaigns or get professional training to learn how to do it yourself. At Fisher Design, we do both.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recent Facebook algorithm changed how its News Feed prioritizes content. On January 12, 2018,&nbsp;Mark Zuckerberg announced that users should \u201cexpect to see more from friends, family, and groups\u201d and less from \u201cbusinesses, brands, and media\u201d. This obviously has a lot of businesses that were focusing on Facebook posting in a panic. Organic reach on&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[1703,1702],"class_list":["post-3614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-algorithm","tag-facebook","category-5","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Marketing Panic of 2018: Why No One Sees My Business Posts - Fisher Agency<\/title>\n<meta name=\"description\" content=\"Learn about Facebook Marketing Panic of 2018: Why No One Sees My Business Posts from Fisher Agency. With over 32 years of experience in Social Media Fisher specializes in web design, marketing, and advertising in Jacksonville.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fisherdesignandadvertising.com\/facebook-marketing-panic-of-2018-why-no-one-sees-my-business-posts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Marketing Panic of 2018: Why No One Sees My Business Posts - Fisher Agency\" \/>\n<meta property=\"og:description\" content=\"Learn about Facebook Marketing Panic of 2018: Why No One Sees My Business Posts from Fisher Agency. With over 32 years of experience in Social Media Fisher specializes in web design, marketing, and advertising in Jacksonville.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fisherdesignandadvertising.com\/facebook-marketing-panic-of-2018-why-no-one-sees-my-business-posts\/\" \/>\n<meta property=\"og:site_name\" content=\"Fisher Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fisherdesignandadvertising\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-19T20:37:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-22T19:36:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2020\/05\/social-network-76532_640.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fisher Agency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fisher Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Marketing Panic of 2018: Why No One Sees My Business Posts - Fisher Agency","description":"Learn about Facebook Marketing Panic of 2018: Why No One Sees My Business Posts from Fisher Agency. 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