{"id":51867,"date":"2020-11-04T11:57:27","date_gmt":"2020-11-04T16:57:27","guid":{"rendered":"https:\/\/www.fisherdesignandadvertising.com\/?p=51867"},"modified":"2022-08-22T14:35:44","modified_gmt":"2022-08-22T19:35:44","slug":"branded-vs-non-branded-keywords","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/branded-vs-non-branded-keywords\/","title":{"rendered":"Branded vs. Non-Branded Keywords"},"content":{"rendered":"\n<h2 id=\"kt-adv-heading_f418da-4b\" class=\"kt-adv-heading_f418da-4b wp-block-kadence-advancedheading\">What you need to know about branded keywords in your SEO and Google Strategy<\/h2>\n\n\n\n<p>We are currently in discussion with the local Jacksonville Ace Hardwares regarding their Google Ads strategy. Their corporate marketing department has a big portion of their local ads budget focused on branded keywords. Ace Corporate feels strongly that the branded keywords are chosen due to the algorithm proving them as highest converters. It\u2019s not a terrible tactic. The strategy just doesn\u2019t take into consideration other factors.<\/p>\n\n\n\n<p>At Fisher Design &amp; Advertising, we take a different approach to search ads. We believe in a holistic approach to <a href=\"https:\/\/www.fisherdesignandadvertising.com\/services\/digital-marketing\/\" data-type=\"page\" data-id=\"3571\">digital marketing<\/a>. This approach includes making sure that all <strong><em>free forms <\/em><\/strong>of advertising are being utilized to the full extent. By optimizing websites\/landing pages and all 150 search listings, local stores should easily pick up buyers looking for branded keywords.\u00a0<\/p>\n\n\n\n<p>Let\u2019s dive more into this concept\u2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are branded keywords?<\/h3>\n\n\n\n<p>These are keywords that include your company identity. <em>Examples: Nike Sneakers, Apple Computers, Fisher Social Media Advertising, etc.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What are non-branded keywords?<\/h3>\n\n\n\n<p>These are keywords that describe your product or services in the format of how your audience would search for them. <em>Examples: running shoes, gaming laptop computer, social media marketing companies, etc.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When to use branded keywords?<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li>When your competition is bidding on your name \u2014 you have to compete! Don\u2019t miss out on sales that should be your\u2019s.<\/li><li>When you have enough budget to allocate budget to both branded and non-branded keywords campaigns.<\/li><li>When you don\u2019t have a strong SEO or Maps listings presence \u2014 you use Google Ads to pick up sales specifically looking for your store.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Balance your keyword strategy<\/h3>\n\n\n\n<p>By allocating more budget to non-branded keywords, you are able to pick up more sales than you would organically pick up. This is how you increase sales you would not already have regularly won.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/92VyEwOU8vPhjPUDbDyYlybLPYEZbmOuDzGpNeKO7G7-6_9wOSVp6yNdC4vuJTGoRTyHxogwa7_IDkYsIkVKD1yrd8STvf5bCA-TDvC1qiNOc7FoYqIgM1HN21c1Ec6_WMMUdVPs\" alt=\"\"\/><\/figure>\n\n\n\n<p>And don\u2019t forget to create a separate campaign for branded keywords, so branded keywords don\u2019t eat away at your full keywords budget. Balance is key when using branded and non-branded keywords.<\/p>\n\n\n\n<p>###<\/p>\n\n\n\n<p><a href=\"https:\/\/www.fisherdesignandadvertising.com\/contact\/\" data-type=\"page\" data-id=\"35\">Contact Fisher Design &amp; Advertising<\/a> to learn how <a href=\"https:\/\/www.fisherdesignandadvertising.com\/services\/digital-marketing\/\" data-type=\"page\" data-id=\"3571\">Google Ads<\/a> and <a href=\"https:\/\/www.fisherdesignandadvertising.com\/search-engine-optimization-jacksonville-meta-data-update\/\" data-type=\"post\" data-id=\"387\">Search Engine Optimization<\/a> can help grow your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are currently in discussion with the local Jacksonville Ace Hardwares regarding their Google Ads strategy. Their corporate marketing department has a big portion of their local ads budget focused on branded keywords. Ace Corporate feels strongly that the branded keywords are chosen due to the algorithm proving them as highest converters. It\u2019s not a&hellip;<\/p>\n","protected":false},"author":3,"featured_media":51868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,7],"tags":[2127,2128],"class_list":["post-51867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo-tips","tag-google-ads","tag-keywords","category-6","category-7","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branded vs. Non-Branded Keywords - Fisher Agency<\/title>\n<meta name=\"description\" content=\"Learn about Branded vs. Non-Branded Keywords from Fisher Agency. With over 32 years of experience in Marketing, SEO Tips Fisher specializes in web design, marketing, and advertising in Jacksonville.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fisherdesignandadvertising.com\/branded-vs-non-branded-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branded vs. Non-Branded Keywords - Fisher Agency\" \/>\n<meta property=\"og:description\" content=\"Learn about Branded vs. Non-Branded Keywords from Fisher Agency. With over 32 years of experience in Marketing, SEO Tips Fisher specializes in web design, marketing, and advertising in Jacksonville.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fisherdesignandadvertising.com\/branded-vs-non-branded-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"Fisher Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fisherdesignandadvertising\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-04T16:57:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-22T19:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2020\/11\/when-to-use-branded-keywords.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mary Fisher\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branded vs. Non-Branded Keywords - Fisher Agency","description":"Learn about Branded vs. Non-Branded Keywords from Fisher Agency. 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