{"id":52453,"date":"2021-05-11T11:53:53","date_gmt":"2021-05-11T16:53:53","guid":{"rendered":"https:\/\/www.fisherdesignandadvertising.com\/?p=52453"},"modified":"2024-02-28T11:57:09","modified_gmt":"2024-02-28T16:57:09","slug":"choosing-a-social-media-platform-for-your-business-can-be-so-confusing","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/choosing-a-social-media-platform-for-your-business-can-be-so-confusing\/","title":{"rendered":"Choosing a Social Media Platform For Your Business Can Be So Confusing"},"content":{"rendered":"<!-- divi:heading {\"level\":3} -->\r\n<h3><strong><em>How do you choose?<\/em><\/strong><\/h3>\r\n<!-- \/divi:heading --><!-- divi:paragraph -->\r\n<p>It\u2019s important to make a strategic social media marketing plan for what social media platforms your business should advertise on.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>This article will give you a brief overview of what audiences are on each social media platform to help you decide which platform is right for your business.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>If you still have questions you can reach out to us for direction on <a href=\"https:\/\/www.fisherdesignandadvertising.com\/services\/social-media\/\">Social Media Marketing from Jacksonville, FL<\/a> (remotely or in person) or look to download our Social Media Advertising Guide.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} -->\r\n<h3><strong>Which Social Media Marketing Platforms Should Your Business Use?<\/strong><\/h3>\r\n<!-- \/divi:heading --><!-- divi:paragraph -->\r\n<p>It is essential to select the right platforms for a few reasons. Here\u2019s what you should focus on:<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:list -->\r\n<ul>\r\n<li>Is my audience on the platform? (at least enough of it)<\/li>\r\n<li>How well can I target my audience?<\/li>\r\n<li>How appropriate is my messaging for this platform\/audience (beyond scope of this article)<\/li>\r\n<li>Flexibility of ads &#8211; How well can I reach my audience?<\/li>\r\n<li>Ad effectiveness\/cost ratio<\/li>\r\n<li>Is it right for my business?<\/li>\r\n<li>Are you looking for an audience of 70+? Facebook might work, but otherwise, you should try the newspaper.<\/li>\r\n<li>In this article, we will do a brief overview of each platform\u2019s audience to give you an idea of which platforms have the right audience for you. In another article, we\u2019ll dive into more of the details about how easy or hard it is for you to reach those people on those platforms.<br \/><br \/><strong>Social Media Marketing &amp; Advertising By Platform<\/strong><\/li>\r\n<li>First, let\u2019s start with how many people are on each platform. There\u2019s a pretty large discrepancy between the platforms, as you can see in this graphic from <a href=\"https:\/\/datareportal.com\/social-media-users\">Hootsuite<\/a><\/li>\r\n<\/ul>\r\n<!-- \/divi:list --><!-- divi:image {\"align\":\"center\",\"id\":52464,\"className\":\"size-large wp-image-52464\"} -->\r\n<div class=\"wp-block-image size-large wp-image-52464\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"579\" class=\"wp-image-52464\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-1024x579.jpg\" alt=\"social media comparison graphic\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-1024x579.jpg 1024w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-600x339.jpg 600w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-300x170.jpg 300w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-768x434.jpg 768w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-1536x868.jpg 1536w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-2048x1158.jpg 2048w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-comparison-graphic-1080x611.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>social media comparison graphic<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/divi:image --><!-- divi:heading {\"level\":4} -->\r\n<h4><strong>Mature vs. Immature Social Media Advertising<\/strong><\/h4>\r\n<!-- \/divi:heading --><!-- divi:paragraph -->\r\n<p>How mature is the platform, not the users! When Facebook started, ads were very basic, as was targeting. It is now one of the most refined advertising platforms in existence, up there with Google Ads. This comes over time.\u00a0<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>Keep that in mind when looking at social media platforms. Tik Tok is the other end of this spectrum. Very unrefined and not a lot of control. While with every platform it is important to be sensitive to what users are looking for and make your content similar to that, Tik Tok is perhaps the most extreme in this manner and often one of the hardest for businesses to gain traction on.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>It is important to make sure that your targeted users are there, that you can tailor your message to connect with them on that platform, and that you can use the advertising tools available to you effectively.\u00a0<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} -->\r\n<h3><strong>Audiences- Who\u2019s on What Social Media Platform?<\/strong><\/h3>\r\n<!-- \/divi:heading --><!-- divi:paragraph -->\r\n<p>Here\u2019s data from 2021 to help shed light on who\u2019s on what platform from the PEW Research Center<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:image {\"align\":\"center\",\"id\":52466,\"className\":\"size-full wp-image-52466\"} -->\r\n<div class=\"wp-block-image size-full wp-image-52466\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"640\" height=\"630\" class=\"wp-image-52466\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/socal-media-from-pew.jpg\" alt=\"socal media from pew\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/socal-media-from-pew.jpg 640w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/socal-media-from-pew-600x591.jpg 600w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/socal-media-from-pew-300x295.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\r\n<figcaption>Social media comparison from Pew Research<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/divi:image --><!-- divi:paragraph -->\r\n<p>You can find additional information on <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/?menuItem=c14683cb-c4f4-41d0-a635-52c4eeae0245\">Social Media Demographics for 2021<\/a> Pew here.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>As you can see, YouTube and Facebook are the leaders by a wide margin. While both are important, we\u2019re going to start with Facebook because it is much easier to get started.\u00a0<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:heading {\"level\":3} -->\r\n<h3><strong>Which Social Media Platform is Best for What Advertising?<\/strong><\/h3>\r\n<!-- \/divi:heading --><!-- divi:paragraph -->\r\n<p>Each social media platform has strengths and weaknesses, and in order to get the most out of them, you need to try and utilize their strengths. Here\u2019s an infographic from Temple University that sheds some light on what each platform is best for to see if their audience is worth targeting for you:<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:image {\"align\":\"center\",\"id\":52467,\"className\":\"size-large wp-image-52467\"} -->\r\n<div class=\"wp-block-image size-large wp-image-52467\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" width=\"1024\" height=\"668\" class=\"wp-image-52467\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research-1024x668.jpg\" alt=\"social media from temple research\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research-1024x668.jpg 1024w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research-600x391.jpg 600w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research-300x196.jpg 300w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research-768x501.jpg 768w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2021\/05\/social-media-from-temple-research.jpg 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\r\n<figcaption>social media from temple research<\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n<!-- \/divi:image --><!-- divi:paragraph -->\r\n<p>As you can see, each social media platform has an area that it is best suited for. This doesn\u2019t mean that is the only way you can use those platforms, but before spending your hard-earned money on a platform, make sure that people engage with your type of content.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>Platforms such as Pinterest are specially tailored to certain subject matter, whereas Facebook is big enough and diverse enough you can find just about anything. Unless you have a good reason to start with a different platform, Facebook is usually a good place to start. It is important to have your business information correct on Facebook (Name, Address, and Phone Number) as both this and your Facebook reviews can have an impact on your SEO.\u00a0<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>For most businesses, I would recommend starting there and branching out. Want to learn more about Social Media Advertising? Check out our Social Media Advertising Guide to come soon.<\/p>\r\n<!-- \/divi:paragraph --><!-- divi:paragraph -->\r\n<p>If you are interested in <a href=\"https:\/\/www.fisherdesignandadvertising.com\/services\/social-media\/\">growing your business by having your social media account professional managed, contact Fisher Design and Advertising<\/a> at info@fisherdesignandadvertising.com.\u00a0<\/p>\r\n<!-- \/divi:paragraph -->","protected":false},"excerpt":{"rendered":"<p>How do you choose? It\u2019s important to make a strategic social media marketing plan for what social media platforms your business should advertise on. This article will give you a brief overview of what audiences are on each social media platform to help you decide which platform is right for your business. If you still&hellip;<\/p>\n","protected":false},"author":3,"featured_media":52470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,2279],"tags":[],"class_list":["post-52453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-uncategorized","category-6","category-2279","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to choose a social media for your business, Fisher Design Jacksonville<\/title>\n<meta name=\"description\" content=\"Choosing a social media platform for your business can be confusing. Fisher Design, of Jacksonville FL with over 32 years marketing experience can help you choose the most cost-effective social media channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fisherdesignandadvertising.com\/choosing-a-social-media-platform-for-your-business-can-be-so-confusing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to choose a social media for your business, Fisher Design Jacksonville\" \/>\n<meta property=\"og:description\" content=\"Choosing a social media platform for your business can be confusing. 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