{"id":57778,"date":"2022-06-27T06:07:06","date_gmt":"2022-06-27T11:07:06","guid":{"rendered":"https:\/\/dev112021.fisheragency.com\/?post_type=dt_portfolio&#038;p=57778"},"modified":"2022-10-30T17:09:07","modified_gmt":"2022-10-30T22:09:07","slug":"watson-realty-jacksonville","status":"publish","type":"dt_portfolio","link":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/","title":{"rendered":"Watson Realty Jacksonville"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1572893357253{padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893349347{padding-bottom: 50px !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-fd5285307e80f4889752aa66b6f9323c.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-fd5285307e80f4889752aa66b6f9323c.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-fd5285307e80f4889752aa66b6f9323c .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-fd5285307e80f4889752aa66b6f9323c .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-fd5285307e80f4889752aa66b6f9323c alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:800px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap\" style=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me aspect\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Inspire-Ad-750x750.jpg\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Inspire-Ad-750x750.jpg 750w\" sizes=\"(max-width: 750px) 100vw, 750px\" width=\"750\" height=\"750\"  data-dt-location=\"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/inspire-ad\/\" style=\"--ratio: 750 \/ 750;\" alt=\"Inspire Ad\" \/><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893353553{padding-bottom: 50px !important;}&#8221;]<div id=\"ultimate-heading-832768d3cdf00fbc2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-832768d3cdf00fbc2 uvc-7225 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-832768d3cdf00fbc2 h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:bold;margin-bottom:30px;\">Watson Realty Corporate Case Study in Jacksonville, FL<\/h3><\/div><\/div>[vc_column_text]Fisher Design was challenged to develop a strategic multi-tiered launch for a new marketing campaign by Watson Realty Corp. We developed four one-word concepts: MEMORIES: Creating Memories, INSPIRE: Inspiring Moments, DREAMS: Realizing Dreams, and EXCITE: Excitement of Owning a New Home. Each addressed a different market group: mature homebuyers downsizing, affluent buyers purchasing luxury homes, and first-time homebuyers. The fourth TV spot, EXCITE, was specifically designed to encompass the first three market groups. Talent featured in the broadcast campaign involved real people sharing real-life experiences with Watson Realty. In fact, one bought and sold five homes with Watson during their lifetime. Externally, our campaign included print, broadcast (TV and radio), social media, digital retargeting, and Web banners; internally, Watson complemented all aspects on multiple platforms.<\/p>\n<p><a class=\"dt-pswp-item\" href=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Dream-Watson-Ad.jpg\" data-dt-img-description=\"\" data-large_image_width=\"448\" data-large_image_height=\"512\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-57787\" title=\"Dream Watson Ad\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Dream-Watson-Ad-263x300.jpg\" alt=\"Dream Watson Ad\" width=\"263\" height=\"300\" data-wp-pid=\"57787\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Dream-Watson-Ad-263x300.jpg 263w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Dream-Watson-Ad.jpg 448w\" sizes=\"(max-width: 263px) 100vw, 263px\" \/><\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1572893357253{padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893349347{padding-bottom: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893353553{padding-bottom: 50px !important;}&#8221;][vc_column_text]Fisher Design was challenged to develop a strategic multi-tiered launch for a new marketing campaign by Watson Realty Corp. We developed four one-word concepts: MEMORIES: Creating Memories, INSPIRE: Inspiring Moments, DREAMS: Realizing Dreams, and EXCITE: Excitement of Owning a New Home.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":57782,"template":"","dt_portfolio_category":[2276],"dt_portfolio_tags":[2248],"class_list":["post-57778","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-case-studies","dt_portfolio_tags-construction","dt_portfolio_category-2276","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Real Estate Marketing Jacksonville FL | Case Studies<\/title>\n<meta name=\"description\" content=\"Fisher Agency handles the real estate marketing for Watson Realty Corp, based in Jacksonville, and serving all of North and Central Florida. Website, print ads, TV, radio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Real Estate Marketing Jacksonville FL | Case Studies\" \/>\n<meta property=\"og:description\" content=\"Fisher Agency handles the real estate marketing for Watson Realty Corp, based in Jacksonville, and serving all of North and Central Florida. Website, print ads, TV, radio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/\" \/>\n<meta property=\"og:site_name\" content=\"Fisher Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fisherdesignandadvertising\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-30T22:09:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Watson-Realty-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Corporate Real Estate Marketing Jacksonville FL | Case Studies","description":"Fisher Agency handles the real estate marketing for Watson Realty Corp, based in Jacksonville, and serving all of North and Central Florida. Website, print ads, TV, radio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/","og_locale":"en_US","og_type":"article","og_title":"Corporate Real Estate Marketing Jacksonville FL | Case Studies","og_description":"Fisher Agency handles the real estate marketing for Watson Realty Corp, based in Jacksonville, and serving all of North and Central Florida. Website, print ads, TV, radio","og_url":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/","og_site_name":"Fisher Agency","article_publisher":"https:\/\/www.facebook.com\/fisherdesignandadvertising","article_modified_time":"2022-10-30T22:09:07+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Watson-Realty-1.jpg","type":"image\/jpeg"}],"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/","url":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/","name":"Corporate Real Estate Marketing Jacksonville FL | Case Studies","isPartOf":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/#primaryimage"},"image":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/#primaryimage"},"thumbnailUrl":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Watson-Realty-1.jpg","datePublished":"2022-06-27T11:07:06+00:00","dateModified":"2022-10-30T22:09:07+00:00","description":"Fisher Agency handles the real estate marketing for Watson Realty Corp, based in Jacksonville, and serving all of North and Central Florida. Website, print ads, TV, radio","breadcrumb":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/#primaryimage","url":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Watson-Realty-1.jpg","contentUrl":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/06\/Watson-Realty-1.jpg","width":500,"height":500,"caption":"Watson Realty"},{"@type":"BreadcrumbList","@id":"https:\/\/www.fisherdesignandadvertising.com\/project\/watson-realty-jacksonville\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.fisherdesignandadvertising.com\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.fisherdesignandadvertising.com\/project\/"},{"@type":"ListItem","position":3,"name":"Watson Realty Jacksonville"}]},{"@type":"WebSite","@id":"https:\/\/www.fisherdesignandadvertising.com\/#website","url":"https:\/\/www.fisherdesignandadvertising.com\/","name":"Fisher Agency","description":"Website Design &amp; Advertising Agency in Jacksonville, FL","publisher":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.fisherdesignandadvertising.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.fisherdesignandadvertising.com\/#organization","name":"Fisher Agency in Jacksonville FL","url":"https:\/\/www.fisherdesignandadvertising.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.fisherdesignandadvertising.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/09\/FisherAgency-hz.jpg","contentUrl":"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2022\/09\/FisherAgency-hz.jpg","width":1200,"height":700,"caption":"Fisher Agency in Jacksonville FL"},"image":{"@id":"https:\/\/www.fisherdesignandadvertising.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/fisherdesignandadvertising","https:\/\/www.instagram.com\/fisheradvertising","https:\/\/www.linkedin.com\/company\/fisherdesignandadvertising","https:\/\/www.youtube.com\/channel\/UCJmMY9BLk4PtqS5ok3e_6oA"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio\/57778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/users\/13"}],"version-history":[{"count":1,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio\/57778\/revisions"}],"predecessor-version":[{"id":59253,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio\/57778\/revisions\/59253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/media\/57782"}],"wp:attachment":[{"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/media?parent=57778"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio_category?post=57778"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.fisherdesignandadvertising.com\/wp-json\/wp\/v2\/dt_portfolio_tags?post=57778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}