{"id":62275,"date":"2025-04-21T13:24:22","date_gmt":"2025-04-21T18:24:22","guid":{"rendered":"https:\/\/www.fisherdesignandadvertising.com\/?post_type=dt_portfolio&#038;p=62275"},"modified":"2025-04-21T13:33:19","modified_gmt":"2025-04-21T18:33:19","slug":"fscjs-college-education-brochure-design","status":"publish","type":"dt_portfolio","link":"https:\/\/www.fisherdesignandadvertising.com\/project\/fscjs-college-education-brochure-design\/","title":{"rendered":"FSCJ&#8217;s College Education Brochure Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1572893357253{padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893349347{padding-bottom: 50px !important;}&#8221;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-eb76e3a4023d407d430a35e8da801b7a.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-eb76e3a4023d407d430a35e8da801b7a.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-eb76e3a4023d407d430a35e8da801b7a .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-eb76e3a4023d407d430a35e8da801b7a .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}\n<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-eb76e3a4023d407d430a35e8da801b7a alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px; width:750px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap\" style=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me aspect\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/04\/FSCJ-Trifold-Brochure-Mockup-Front-750x562.jpg\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/04\/FSCJ-Trifold-Brochure-Mockup-Front-750x562.jpg 750w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/04\/FSCJ-Trifold-Brochure-Mockup-Front-1500x1124.jpg 1500w\" sizes=\"(max-width: 750px) 100vw, 750px\" width=\"750\" height=\"562\"  data-dt-location=\"https:\/\/www.fisherdesignandadvertising.com\/project\/fscjs-college-education-brochure-design\/fscj-trifold-brochure-mockup-front\/\" style=\"--ratio: 750 \/ 562;\" alt=\"FSCJ Trifold Brochure Mockup Front\" \/><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893353553{padding-bottom: 50px !important;}&#8221;]<div id=\"ultimate-heading-732168d3c9c62f92a\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-732168d3c9c62f92a uvc-3193 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-732168d3c9c62f92a h3'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h3 style=\"font-weight:bold;margin-bottom:30px;\">Educational Advertising Campaign<\/h3><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-732168d3c9c62f92a .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;margin-bottom:30px;\"><strong>Objective:<\/strong> Engage aspiring entrepreneurs and offer them the resources they need to succeed in starting their businesses.<\/p>\n<p><strong>Results:<\/strong><\/p>\n<p>The website&#8217;s visually engaging design effectively connected aspiring entrepreneurs with resource providers, fostering trust and engagement while empowering diverse users to explore resources and pursue their business goals.<\/div><\/div>[vc_column_text css=&#8221;.vc_custom_1745259765817{margin-bottom: 30px !important;border-left-width: 3px !important;padding-left: 20px !important;border-left-style: solid !important;border-color: rgba(0,0,0,0.1) !important;}&#8221;]<span class=\"color-secondary\">Client:<\/span>\u00a0<b>Florida State College at Jacksonville (FSCJ)<\/b><\/p>\n<p><span class=\"color-secondary\">Category:<\/span> <strong>Creative Branding Brochure<\/strong><\/p>\n<p><span class=\"color-secondary\">Date:<\/span><strong><span class=\"color-title\"> April 2025<br \/>\n<\/span><\/strong><\/p>\n<p>Website: <a href=\"https:\/\/www.fscj.edu\/\">https:\/\/www.fscj.edu\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"\" data-start=\"143\" data-end=\"236\"><strong data-start=\"143\" data-end=\"236\">Fisher Agency Develops Bold Education Branding Campaign for FSCJ\u2019s New Bachelor\u2019s Program<\/strong><\/p>\n<p class=\"\" data-start=\"238\" data-end=\"704\">As Florida State College at Jacksonville (FSCJ) expands its academic offerings to include an enhanced bachelor\u2019s degree program, Fisher Agency was proud to lead the charge in developing a bold, modern brand campaign to promote this exciting new direction. Tasked with creating a comprehensive suite of education branding assets, our team at Fisher brought strategy, storytelling, and visual design together to help FSCJ reach and engage a new generation of students.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;62277&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3 class=\"\" data-start=\"706\" data-end=\"756\">Positioning FSCJ as a First-Choice Destination<\/h3>\n<p class=\"\" data-start=\"758\" data-end=\"1163\">FSCJ\u2019s bachelor\u2019s program was designed with career advancement in mind\u2014offering flexible, affordable pathways to in-demand careers. Our goal was to elevate FSCJ\u2019s brand perception from a starting point to a long-term academic partner. Through research, collaboration, and creative strategy, we built a campaign that speaks directly to working adults, transfer students, and first-generation college-goers.<\/p>\n<h3 class=\"\" data-start=\"1165\" data-end=\"1196\">Visual Identity with Impact<\/h3>\n<p class=\"\" data-start=\"1198\" data-end=\"1366\">We refreshed the brand\u2019s creative look to reflect confidence, accessibility, and momentum\u2014key attributes of today\u2019s upwardly mobile student. Our design system featured:<\/p>\n<ul data-start=\"1368\" data-end=\"1620\">\n<li class=\"\" data-start=\"1368\" data-end=\"1433\">\n<p class=\"\" data-start=\"1370\" data-end=\"1433\">A bold, modern color palette rooted in FSCJ\u2019s established brand<\/p>\n<\/li>\n<li class=\"\" data-start=\"1434\" data-end=\"1509\">\n<p class=\"\" data-start=\"1436\" data-end=\"1509\">Dynamic student photography highlighting diversity and real-world success<\/p>\n<\/li>\n<li class=\"\" data-start=\"1510\" data-end=\"1620\">\n<p class=\"\" data-start=\"1512\" data-end=\"1620\">Modular templates for digital, print, and social platforms to maintain brand consistency across all channels<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1622\" data-end=\"1769\">Every piece of creative was designed to convey the energy and professionalism of the bachelor\u2019s program while remaining approachable and inclusive.<\/p>\n<h3 class=\"\" data-start=\"1771\" data-end=\"1799\">Messaging That Motivates<\/h3>\n<p class=\"\" data-start=\"1801\" data-end=\"2050\">Fisher Agency crafted campaign messaging that focused on empowerment and practical outcomes. Taglines such as <em data-start=\"1911\" data-end=\"1938\">\u201cAdvance with Confidence\u201d<\/em> and <em data-start=\"1943\" data-end=\"1972\">\u201cYour Degree. Your Future.\u201d<\/em> positioned FSCJ as a launchpad for career growth. Messaging pillars included:<\/p>\n<ul data-start=\"2052\" data-end=\"2185\">\n<li class=\"\" data-start=\"2052\" data-end=\"2083\">\n<p class=\"\" data-start=\"2054\" data-end=\"2083\">Affordability and flexibility<\/p>\n<\/li>\n<li class=\"\" data-start=\"2084\" data-end=\"2130\">\n<p class=\"\" data-start=\"2086\" data-end=\"2130\">Real-world relevance and workforce readiness<\/p>\n<\/li>\n<li class=\"\" data-start=\"2131\" data-end=\"2185\">\n<p class=\"\" data-start=\"2133\" data-end=\"2185\">Community connections and support for adult learners<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2187\" data-end=\"2297\">We kept the student experience front and center, helping prospective students see themselves thriving at FSCJ.<\/p>\n<h3 class=\"\" data-start=\"2299\" data-end=\"2335\">Multi-Channel Marketing Strategy<\/h3>\n<p class=\"\" data-start=\"2337\" data-end=\"2454\">To reach target audiences where they live, work, and scroll, we deployed the campaign across an integrated media mix:<\/p>\n<ul data-start=\"2456\" data-end=\"2832\">\n<li class=\"\" data-start=\"2456\" data-end=\"2516\">\n<p class=\"\" data-start=\"2458\" data-end=\"2516\"><strong data-start=\"2458\" data-end=\"2482\">Digital Advertising:<\/strong> Meta, YouTube, and Google Display<\/p>\n<\/li>\n<li class=\"\" data-start=\"2517\" data-end=\"2583\">\n<p class=\"\" data-start=\"2519\" data-end=\"2583\"><strong data-start=\"2519\" data-end=\"2535\">Out-of-Home:<\/strong> Billboards and bus shelters across Jacksonville<\/p>\n<\/li>\n<li class=\"\" data-start=\"2584\" data-end=\"2665\">\n<p class=\"\" data-start=\"2586\" data-end=\"2665\"><strong data-start=\"2586\" data-end=\"2611\">Social Media Content:<\/strong> Featuring alumni success stories and program features<\/p>\n<\/li>\n<li class=\"\" data-start=\"2666\" data-end=\"2752\">\n<p class=\"\" data-start=\"2668\" data-end=\"2752\"><strong data-start=\"2668\" data-end=\"2702\">Direct Mail &amp; Email Marketing:<\/strong> Targeted by academic history and career interests<\/p>\n<\/li>\n<li class=\"\" data-start=\"2753\" data-end=\"2832\">\n<p class=\"\" data-start=\"2755\" data-end=\"2832\"><strong data-start=\"2755\" data-end=\"2779\">On-Campus Materials:<\/strong> Banners, posters, flyers, and branded program guides<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2834\" data-end=\"2976\">The assets were built for flexibility, allowing FSCJ to scale the campaign across multiple platforms while maintaining a cohesive brand voice.<\/p>\n<h3 class=\"\" data-start=\"2978\" data-end=\"3001\">Measurable Momentum<\/h3>\n<p class=\"\" data-start=\"3003\" data-end=\"3432\">Since launching, FSCJ has seen significant growth in interest and applications to the bachelor\u2019s programs. The campaign not only increased awareness\u2014it repositioned the institution as a long-term academic and career development partner. At Fisher Agency, we take pride in helping educational institutions connect with the communities they serve\u2014and we\u2019re honored to support FSCJ\u2019s mission of accessible, future-focused education.<\/p>\n<h3 class=\"\" data-start=\"3434\" data-end=\"3473\">Ready to Launch Your Next Big Idea?<\/h3>\n<p class=\"\" data-start=\"3475\" data-end=\"3721\">Whether you&#8217;re expanding academic offerings, refreshing your brand, or reimagining your recruitment strategy, Fisher Agency brings 35+ years of creative leadership to help you make an impact. Let\u2019s talk about how we can bring your vision to life.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row equal_height=&#8221;yes&#8221; content_placement=&#8221;top&#8221; type=&#8221;vc_default&#8221; css=&#8221;.vc_custom_1572893357253{padding-bottom: 20px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893349347{padding-bottom: 50px !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1572893353553{padding-bottom: 50px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1745259765817{margin-bottom: 30px !important;border-left-width: 3px !important;padding-left: 20px !important;border-left-style: solid !important;border-color: rgba(0,0,0,0.1) !important;}&#8221;]Client:\u00a0Florida State College at Jacksonville (FSCJ) Category: Creative Branding Brochure Date: April 2025 Website: https:\/\/www.fscj.edu\/[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;&#8221;] Fisher Agency Develops Bold Education Branding Campaign for FSCJ\u2019s New Bachelor\u2019s Program As Florida&hellip;<\/p>\n","protected":false},"author":13,"featured_media":62276,"template":"","dt_portfolio_category":[2220,2193,2294,2219],"dt_portfolio_tags":[2825,2256],"class_list":["post-62275","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-advertising","dt_portfolio_category-branding","dt_portfolio_category-brochures","dt_portfolio_category-graphic-design","dt_portfolio_tags-brochure","dt_portfolio_tags-education","dt_portfolio_category-2220","dt_portfolio_category-2193","dt_portfolio_category-2294","dt_portfolio_category-2219","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FSCJ: Creative Branding Design Brochure in Jacksonville<\/title>\n<meta name=\"description\" content=\"View this amazing College Education Branding Design Campaign in Jacksonville, FL by Fisher Agency for FSCJ. 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