{"id":62542,"date":"2025-05-27T10:06:24","date_gmt":"2025-05-27T15:06:24","guid":{"rendered":"https:\/\/www.fisherdesignandadvertising.com\/?p=62542"},"modified":"2025-05-27T10:07:57","modified_gmt":"2025-05-27T15:07:57","slug":"what-you-need-to-know-about-billboard-advertising","status":"publish","type":"post","link":"https:\/\/www.fisherdesignandadvertising.com\/what-you-need-to-know-about-billboard-advertising\/","title":{"rendered":"What you need to know about billboard advertising"},"content":{"rendered":"<h2><b>Maximize Your Traditional Advertising Results: What You Need to Know About Billboard Design and Advertising<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s something powerful about seeing your brand stretched across the skyline\u2014big, bold, and unmissable. For many businesses, securing a billboard is a bucket list moment in their marketing journey. But before you dive in, there are a few key things you need to know to make sure your investment pays off.<\/span><\/p>\n<h3><b>Location Is Everything<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The golden rule of billboard advertising? <\/span><b>Be where your audience is.<\/b><span style=\"font-weight: 400;\"> A billboard on a quiet road with little foot or car traffic won\u2019t do you much good. Choose high-traffic areas that align with your customer base. Whether you&#8217;re targeting daily commuters, airport travelers, or shoppers at the mall, your billboard should meet them where they are.<\/span><\/p>\n<h3><b>You Can\u2019t Just Put Up a Billboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the lesser-known facts about billboard advertising is that you <\/span><b>can\u2019t purchase space directly<\/b><span style=\"font-weight: 400;\">. Public access isn\u2019t allowed\u2014you have to go through an approved vendor or billboard reseller who works directly with media companies.<\/span><\/p>\n<h3><b>Understand the Real Costs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Billboards aren&#8217;t a small investment. On average, expect to spend <\/span><b>around $4,000 every 4 weeks<\/b><span style=\"font-weight: 400;\"> for a single billboard. This includes:<\/span><\/p>\n<ul>\n<li><b>Rental fees<\/b><span style=\"font-weight: 400;\"> paid to the media company<\/span><\/li>\n<li><b>Creative design<\/b><span style=\"font-weight: 400;\"> of the billboard itself<\/span><\/li>\n<li><b>Production<\/b><span style=\"font-weight: 400;\"> of the vinyl (for traditional boards)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you opt for digital boards, you\u2019ll save on vinyl, but there\u2019s another trade-off to consider.<\/span><\/p>\n<h3><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-62545\" title=\"\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/2-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/2-1024x538.jpg 1024w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/2-300x158.jpg 300w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/2-768x403.jpg 768w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3><b>Quantity (and Strategy) Matters<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One billboard is rarely enough. To make a true impact and build brand recognition, most campaigns require <\/span><b>multiple placements<\/b><span style=\"font-weight: 400;\"> in strategic locations. Think of it like surround sound\u2014you want your message coming from all directions.<\/span><\/p>\n<h3><b>Know Your Options<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Highway billboards aren\u2019t your only choice. Today\u2019s outdoor advertising includes a wide range of formats:<\/span><\/p>\n<ul>\n<li><b>Bus wraps<\/b><\/li>\n<li><b>Benches<\/b><\/li>\n<li><b>Gas station toppers<\/b><\/li>\n<li><b>Airport displays<\/b><\/li>\n<li><b>Mall verticals<\/b><\/li>\n<li><b>Digital boards<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each one offers unique benefits depending on your target audience and campaign goals.<\/span><\/p>\n<h3><b>Digital Boards: More Flexible, But Less Exclusive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Digital billboards may seem more cost-effective, but keep in mind that you\u2019re <\/span><b>sharing the screen with 20\u201340 other advertisers.<\/b><span style=\"font-weight: 400;\"> Your ad might only appear for <\/span><b>10\u201330 seconds every few minutes<\/b><span style=\"font-weight: 400;\">, reducing visibility and conversion potential. If a standard billboard has a 1% conversion rate, a shared digital slot may bring that down to <\/span><b>0.1% or less<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><a class=\"dt-pswp-item\" href=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3.jpg\" data-dt-img-description=\"\" data-large_image_width=\"1200\" data-large_image_height=\"630\"><img decoding=\"async\" class=\"alignnone size-large wp-image-62543\" title=\"\" src=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3-1024x538.jpg\" alt=\"\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3-1024x538.jpg 1024w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3-300x158.jpg 300w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3-768x403.jpg 768w, https:\/\/www.fisherdesignandadvertising.com\/wp-content\/uploads\/2025\/05\/3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/h3>\n<h3><b>Support Your Billboard with Digital Retargeting<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Outdoor advertising works best when combined with smart digital tactics. Geolocation retargeting allows you to capture mobile data from people who passed your billboard, then serve them relevant ads later online. It\u2019s a powerful way to <\/span><b>extend the life of your message<\/b><span style=\"font-weight: 400;\"> and boost ROI.<\/span><\/p>\n<h3><b>Design Makes or Breaks Your Billboard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve seen it all\u2014fonts too small to read at 60 mph, cluttered messages, or logos that just don\u2019t stand out. Billboard design is a unique art form. At Fisher Design and Advertising, our experienced designers know how to create <\/span><b>bold, clear, and compelling visuals<\/b><span style=\"font-weight: 400;\"> that grab attention and deliver your message in just a few seconds. After all, if you\u2019re going to spend thousands on the space, don\u2019t let bad design waste your investment.<\/span><\/p>\n<p><b>Ready to Take Your Brand to the Streets?<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> Let our award-winning team help you make your billboard campaign not just seen\u2014but remembered.<\/span><\/p>\n<p><a href=\"https:\/\/www.fisherdesignandadvertising.com\/services\/outdoor-advertising-jacksonville\/\"><span style=\"font-weight: 400;\">Learn more about outdoor advertising with Fisher Design \u2192<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maximize Your Traditional Advertising Results: What You Need to Know About Billboard Design and Advertising There\u2019s something powerful about seeing your brand stretched across the skyline\u2014big, bold, and unmissable. For many businesses, securing a billboard is a bucket list moment in their marketing journey. But before you dive in, there are a few key things&hellip;<\/p>\n","protected":false},"author":1,"featured_media":62544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2441,6],"tags":[],"class_list":["post-62542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-marketing","category-2441","category-6","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What you need to know about billboard advertising - Fisher Agency<\/title>\n<meta name=\"description\" content=\"Learn about What you need to know about billboard advertising from Fisher Agency. 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